The big announcement.
October 6th, 2015.
This year marks InnoQuant' 5th year in business. And this month is MOCA platform 1st birthday. We have a lot to celebrate, and two exciting announcements to share. But first, let's set the scene with some history.
InnoQuant was founded back in 2010 as a big data analytics consulting software firm by scientists and engineers with love for data. We have been helping companies to drive revenue with science and technology. We crafted many state-of-the-art algorithmic solutions combining physics, complex math and scalable, high-performance computing. Some of our machine learning algorithms have been presented at the prestigious MIT, Boston, 2011. We're proud of the work we've done and the business we've built.
Through all these years, we've observed that most of the businesses make decisions by guessing or using their gut. And they be either lucky or wrong. Their customers frequently find their communications irrelevant, or out-of-context. With the arrival of powerful smartphones, apps and proximity sensors, many brands started planning mobile proximity & geo-awareness marketing.
That's why we've built MOCA, a technology that uses data to answer questions existing technologies couldn't. With the release of MOCA platform in 2014, we began our journey to become a product software company. Once MOCA revenue surpassed data analytics revenue in 2015, the transition was complete.
So with this in mind, our technology and our passion, we've reviewed our vision for the next 5 years. When we put it all on the table, everything lined up and pointed at one clear conclusion. We all got excited. We knew it was right.
So today, October 6, 2015, five years to the day since we founded InnoQuant, we have a couple of big announcements to make.
Here's the first: moving forward, we are now one product company. That product is MOCA platform. Our entire software technology built by years will rally in MOCA. With our whole team - from marketing to development to operations and R&D - focused on one thing, MOCA will continue to get better and better.
So here's the second big announcement: InnoQuant boostraped. Now, MOCA got founded for the first time. We secured 1.8M€ seed funding from Inveready Capital and public funds to bring the most advanced proximity marketing platform to the market.
Next five years are going to be amazing. We're fired up! Please visit our new site mocaplatform.com and have a look around. If you're not a MOCA customer yet, give us a try. We'd love to have you. If you already are, we thank you for your business.
Thank you from all of us at MOCA.
- María Fernanda González
Co-Founder & CEO MOCA Platform
Links of interest.
- Our new site: mocaplatform.com
- About us: mocaplatform.com/about
- Meet our team: mocaplatform.com/team
- Signup now for free: mocaplatform.com/signup
- Visit our original blog: The InnoQuant Blog